A highly versatile Senior Marketing and Creative Director with a broad and unique combination of offline and online marketing, brand imaging and merchandising skills. 

Work includes: 

Hale Bob, Liberty Garden, Frederick’s Of Hollywood, Disney, Warner, Children’s Television Workshop and Universal. 

As marketing director and visual creative director for Los Angeles based apparel designer and manufacturer, led the development of brand positioning, advertising, public relations and social outreach and the creation of partnerships and teams leading to invigoration of wholesale business.

 Formulated and implemented online marketing initiatives and strategies including; SEM, CRM, SEO, Influencer Marketing, Social Media Marketing, Retargeting, Affiliate Marketing, Data Feed Management, Marketplace Management, Segmentation, Email Marketing, Display, PLAs, Advertising, Analytics, Visual Assets. 

As creative director for the first American woman’s intimate apparel manufacturer and retailer, reinvented and updated the brand presentation of a truly iconic brand, into a modern, edge, brand with the cache to produce events hosted and attended by Hollywood’s biggest celebrities. As visual marketing director for one of the nations largest gift companies, created visual marketing strategies that rendered existing sales and marketing philosophies obsolete and were instrumental in the demise of one of its largest competitors.

Recipient of San Francisco Advertising Club Award and 15+ awards for visual merchandising excellence and served as judge on the Point-of-Purchase Advertising Institute awards panel.